When a website quote looks expensive, the price per page is not always the culprit: the number of pages is. You are offered a thirty-entry structure, you accept because it looks thorough, and two years later twenty-four of them have never been opened by anyone. For a tradesperson or a sole trader, six pages are enough: and a well-built six-page site converts better than a maze.
1. The homepage, the only page everyone will see
It must state within five seconds your trade, your area, and how to reach you. It also carries a digest of the rest: three headline services, two or three pieces of work, one client review, and a call button.
Many visitors will never read anything else. Treat it as your shopfront, not as a table of contents.
2. Services, what you do, precisely
A page detailing your services in the words your customers actually use. Not "outdoor living solutions", but "timber decking", "block paving driveway", "fencing".
This is the page that surfaces you on precise searches, the ones where the customer already knows what they want, and therefore the ones closest to a signature.
3. Your work, the page that sells on your behalf
Photos of your jobs, sorted by type of work, ideally before / after. One line of context per project is enough: the municipality, the nature of the work, the duration.
It is the most visited page after the homepage, and the one that triggers the most calls. It deserves your best photos, not the leftovers.
4. Service area, to remove the doubt
A page listing in plain sight the municipalities you travel to. It is useful twice over: the visitor stops wondering whether you come to them, and you become visible on very local searches your competitors ignore.
5. About, the trust page
Who you are, how long you have been doing this, how you work. A photo of you or your team, even an imperfect one, beats no face at all: people hand over their roof more readily to someone they have seen.
Short, honest, no grandstanding. Nobody believes "industry leader since 2019".
6. Contact, short and obstacle-free
Clickable phone, email, address, opening hours, and a form of three or four fields. Nothing else. Every extra field costs you enquiries.
The pages that cost money and return none
- The blog nobody will feed. A blog whose last post is three years old tells visitors the business may have closed. Better no blog than an abandoned one.
- The empty "News" page. Same effect, worse.
- The "Our values" page. Your values are read in your work and your reviews, not in a paragraph about a passion for a job well done.
- The photo gallery with no context. Fifty uncaptioned images are worth less than six annotated before / after shots.
- The "Partners" page. It sends your visitors elsewhere. That is precisely what you want to avoid.
The test before adding a seventh page
Ask yourself one question: "which search does this page answer, and who types it?" If you cannot name the search, the page will not be found, and nobody will go looking for it in the menu.
There is one good reason to add pages: one page per trade or per municipality, when you are seriously targeting a neighbouring town. That one works, because it answers an identifiable search.
What that changes on your quote
A six-page site costs less, ships faster, and can be updated without swallowing your evenings. At FlorisNexus we would rather sell you six pages that work than thirty that sleep, the quote is fixed and free within 24 hours, and we will tell you frankly when a proposed page serves no purpose.
Describe your activity and your municipality, and we will propose the shortest structure that does the job.